Our Brand Story

FROM A BUTTERFLY TO A STAR

Everybody wants to be extraordinary. Change the narrative. Be Unique. Be Yourself. Be Ordinary.

This is how is started....

If someone had told me a year ago that I would be writing a “behind the scenes” story of my business, I would have replied, yeah right! But here I am, doing exactly that.

From a Butterfly to a Star for me, is not just a blog, a clothing and accessories brand. It is more than that. For me it is a new way of thinking, living. 

 It means celebrating, who you really are, what belief you are standing for. It also means that you are not just here to bow to social pressure or convention. 

To understand what I mean by that, I need to take you back to the reason I started my blog in the first place.

Three years ago, I lost my dad. It was unexpected, it was shocking, it was brutal. it was the most life-altering event in my entire life.

Until that moment, I have never lost anyone that close to me. Of course, I have lost my grandparents, but I was too young to understand the meaning of their loss. I have seen my parents being sad, but the significance of their loss did not impact my child’s mind.

The pain of losing my father went beyond an emotional response, it went to be physical, leading me to a life-changing surgery.

 It was the first in a series of triggering events that will lead me in the creation of this blog and later, in the creation of the brand DNA.

Two years after the loss of my dad, and my first surgery, I became sick again and needed to go through another surgery.

So here I was, lying in my hospital bed, feeling a bit sorry for myself and asking the universe what would happen to me if I became sick again and this time, I was unable to go back to work for a few months, a year, maybe?

So, I came up with the idea of starting a blog. The subject was simple, it was going to be about my dad as I needed to purge my pain somehow.  When I said I wanted to write about my dad, I did not want to write a biography about him but just wanted to use the essence of him, make use of all the things he has taught me during our life together.

My dad was an introvert except with his family. He was larger than life with his wisdom and his kindness. He was a person that anyone would have been proud to have known and prouder to have called ” dad”. 

So, with the blog idea in mind, I put myself through hours of YouTube videos, google search, from how to build your website, SEO, WordPress to terms like Advance custom Field etc.

I have learned so much in a very short period, discovering a fascinating world that I never knew existed out there. 

And I would like to thank all those people who dedicate their life to teach other people nearly everything in their different online platforms. They taught me a lot and still do.

 I went and built my website. It was excruciating. It was long hours of dedication after work, every night for months and it still is but now it has become a passion. 

After bringing to life my website, I realised that I needed a name that will define all the ideas, thoughts, emotions I wanted to convey.

During my mourning period, I listened to lots of songs about losses and among them, there was this song by French artist Michel Berger that he wrote to his then ex-girlfriend Veronique Sanson which is called “Quelques mots d’amour”  that I had particularly listened to repeatedly for weeks. The song starts like this: 

 Someone is missing by my side. I turn around but everyone is here, what causes me to feel like I am alone amongst these friends and people who merely want a few words of love…I am sending you like a butterfly to a star a few words of love

She sang it back to pay him homage when he died, and I had put a link to the song as it is magnificent and translated perfectly my feelings after the loss of my dad.

And just like that I had my website name. Since “From a Butterfly to a Star” is in a way my own homage to my dad, it was fitting.

 

 

And From a Butterfly to a Star was born. 

Everybody wants to be extraordinary. Change the narrative . Be Unique. Be Yourself. Be Ordinary.
Do not neutralise your uniqueness. It takes courage to be different. Do you have the courage?
Everybody wants to be extraordinary. Change the narrative . Be Unique. Be Yourself. Be Ordinary.
Do not neutralise your uniqueness. It takes courage to be different. Do you have the courage?* TD Jakes

And this is where it has led to...

But once I started writing the different blog posts, I suddenly realised that the idea behind this website was more than a way of thinking. It was also a way of life. I realised that life was for many of us a stage where we all play a role. Some of us play the role of successful businesswoman or man, Miss or Mr popular, the party girl or boy until we forgot the basic meaning of a casual, simple way of life.
We spend every hour of our life trying to impress people we do not even like by buying expensive clothing, cars or holidays, until we become fakers faking other fakers.
I know for all of us, there is this intrinsic desire to belong to a social group. we do not want to be the weird kid in the neighbourhood, so we conform. We allow our fear of being seen as different kills what we really intended to be. We lack the courage to own our uniqueness.
Lots of you visiting this website, maybe asking yourselves why should I be ordinary? My parents, my friends, the society around me have told me since I was born that I should be extraordinary.
I will say it is a fair question.
So let me answer that question by paraphrasing philosopher Alain de Botton, because I know that an ordinary life is a good life it is a life where you have a roof above your head, you have a car, you go on holiday so let’s not torture ourselves that the only way to be good enough is to be extraordinary. This is poison. The lack of acceptance of ourselves is making us sick (mental health issues have skyrocketed the past decade) so this brand is here to tell you it is ok to be yourself. It is ok if you have still not figure out what you want to make of your life. It is ok to be human. And I will keep repeating it until it has entered the mind of every single visitor of this site. Everything in this world has been created, invented, built, written by ordinary people who wanted to better the life of their fellow human beings not by Supermen or wonder women.
Maybe it is time to celebrate them. This is the story behind our brand the celebration of all those ordinary people.
So FABTAS your style with pride!

Everybody wants to be extraordinary. Change the narrative . Be Unique. Be Yourself. Be Ordinary.
Do not neutralise your uniqueness. It takes courage to be different. Do you have the courage?
Everybody wants to be extraordinary. Change the narrative . Be Unique. Be Yourself. Be Ordinary.
Do not neutralise your uniqueness. It takes courage to be different. Do you have the courage*? TD Jakes